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It’s a fact that 16% of people who listen to podcasts make over $150,000 a year.
That’s a ton of money.
And you know what, those people listen to podcasts roughly five hours per week.
Today I’m going to share how you can start a podcast.
The first step, pick a topic.
You should pick one that you’re passionate about.
And it should be related to your business or whatever you’re trying to get into.
Pick a topic that you’re passionate about and one that you’re going to do for the long haul.
If you don’t see yourself doing this podcast three, four years from now, pick a different topic.
Then don’t pick that topic.
It has to be something that you genuinely love.
Sign up for Libsyn.
Libsyn is a service that hosts your podcast.
You’re not technical, don’t worry. They pretty much do all the work for you.
The cool part about Libsyn is, they show you how many listens your podcast is getting on a monthly basis.
They’ll tell you which episodes are popular, which ones aren’t great.
Now that you have Libsyn set up, you want to submit it to iTunes, because everyone has an iPhone these days.
When your podcast is in the iTunes marketplace, you’re going to get more listeners.
Next, you need to start recording.
Some people say you should buy the most fantastic microphone and recording equipment out there.
I’m going to tell you don’t worry about recording software, don’t worry about the fantastic microphone.
I started my podcast using earbuds, QuickTime software on my MacBook, I clicked record, that was it.
I didn’t pay anyone for editing.
I didn’t have crazy intros.
You can figure all that stuff out later.
Wait till you have some traction before you start spending money on improving your podcast.
Once your podcast is out there put it out there, it’s time to promote it.
The way you promote it is straightforward.
Interview other guests.
Ask people you admire or follow if they’ll be on your podcast.
You may think that you have no followers, no subscribers, no visitors, and no one’s going to be a guest on your podcast.
You’re wrong. People will.
And you know what, if you’re unsure, just leave a comment below asking hey, would X, Y, and Z person be interested, or how can I get them, and I’ll tell you.
Ask the people you interview to share your podcast when it comes out, with an email list, Twitter followers, Facebook or anywhere they can possibly share.
You’ll start getting more views.
Now you need to create a recording schedule.
Record your podcasts in advance.
I record my Marketing School podcasts 20 at a time.
Sounds crazy, but I’ll just crank through 20 with my co-host Eric Siu, and that makes my life easier.
I know I’m not gonna be consistent every single day recording a podcast.
You’re not either.
So you wanna do them in batches of at least 10, if not ideally 20 or 30.
And at the end of each podcast, ask people to rate, review, and share your podcast and if they do, you’ll give ’em a free bonus.
The bonus could be an ebook, a white paper, some free software or giveaways.
If you follow all of these tips, you’re going to start getting some listens, and you’re going to get access to an audience that makes over $150,000 a year.
Now here’s a caveat.
Don’t expect your podcast to be favorite right away.
Don’t expect to get results in the first month.
You have to do it for six months to a year.
And if your podcast isn’t providing value people will stop listening.
So make sure your topics are good, and your podcasts provide the listeners with value.
I know I didn’t go too into depth with podcasting, and the technology or the software.
But if you want to know what I’m using, leave a comment below, and I’ll respond telling you what’s a good setup or a wrong setup. And if you need help with online or digital markenting leave your questions below and I’ll answer them!